![]() ![]() ![]() Starting in November, signing up will be easy - visit, and register with your email, date of birth, and gender to get started.īasic with Ads also represents an exciting opportunity for advertisers - the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience.Īd Format : At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films.Īdvertiser Controls : To help advertisers reach the right audience - and ensure our ads are more relevant for consumers - we’ll offer broad targeting capabilities by country and genre (e.g. In short, Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in-between. What’s different : Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans) average of 4 to 5 minutes of ads per hour a limited number of movies and TV shows won't be available due to licensing restrictions, which we’re working on no ability to download titles. What stays the same : A wide variety of great TV shows and movies personalized viewing experience available on a wide range of TV and mobile devices change or cancel your plan at any time. Basic with Ads complements our existing ad-free Basic, Standard and Premium plans.īasic with Ads offers all the features people expect from Netflix’s Basic plan, with a few differences: Unmissable entertainment at unbeatable value : Basic with Ads will cost just $6.99 a month in the US and launch on November 3 at 9 am PT.Īvailable in 12 countries : Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.Ī plan for every fan : Our current plans and members will not be impacted. Despite the boost, shares slipped during after-hours trading after the company revealed it missed revenue expectations.ĬFO Neumann said most of the company's revenue growth this year comes from new paid memberships, largely driven by the company's crackdown on password sharing.We’re excited to launch Basic with Ads - Netflix’s lower priced ad-supported plan - in November. Customers can add up to two extra members who don’t live in their household.Īlso Wednesday, Netflix revealed that it added 5.9 million subscribers in the second quarter. ![]() A premium plan without ads for $19.99 per month that lets users watch on four supported devices and download on six devices at a time in Ultra HD.Customers can add one extra member who doesn't live in their household. A standard plan without ads for $15.49 per month that lets users watch and download on two devices at a time in full HD.Subscribers cannot download shows or movies. A standard plan with ads for $6.99 per month that includes “all but a few movies and TV shows” due to licensing restrictions. ![]() Netflix subscriptions up: How's that Netflix password crackdown going? Fans are angry, but subscriptions are up What Netflix plans are still offered? Netflix has lowered the boom on password sharing. "Building an ads business from scratch isn’t easy and we have lots of hard work ahead, but we’re confident that over time we can develop advertising into a multi-billion dollar incremental revenue stream," the statement reads. While Chief Financial Officer Spence Neumann said the ad-supported plan continues to bring in a higher average revenue per membership than Netflix's standard plan, a company statement said its current ad revenue "isn't material" because the membership base is still small. The new pricing plan drew in nearly five million global monthly active users in just six months, with more than a quarter of new signups choosing the ad-supporter plan in countries where it's available, according to a May press release. Its demise comes shortly after Netflix launched its $6.99 ad-supported tier in November, which features an average of up to four to five minutes of ads per hour. The $9.99 basic tier allowed customers to watch content without ads on one device at a time. "We believe our entry prices in these countries – $6.99 in the US, £4.99 in the UK and $5.99 in Canada – provide great value to consumers given the breadth and quality of our catalog." What was included in Netflix's $9.99 basic tier? The company confirmed the change in a Wednesday letter to shareholders.Īfter phasing out the basic ads-free plan for new and rejoining members in Canada, "we’re now doing the same in the US and the UK," the report reads. The change means the cheapest ad-free tier for new members is now $15.49 per month. Netflix’s website notes that its $9.99-per-month ad-free plan is “no longer available for new or rejoining members,” but current customers can remain on the plan so long as they don’t cancel or change plans. ![]()
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